
The Penny podcast is for creatives, technologists and disrupters. It is where entrepreneurs share their stories about their business craft. Join us for some inspirational thinking and doing. From initial concept, to devising sustainable business models, building community, and keeping the lights on, everything is up for discussion. We delve into the structures, systems and disciplines entrepreneurs have had to put in place to underpin the big idea. We ask how they navigate the world we live in today, where the workplace is more concept than bricks and mortar. What rituals do they use to keep in the flow and how does creative practice support this? History: Originally created for the Goldsmiths University Creative and Cultural Entrepreneurship Master’s degree students. It began during the pandemic as a platform for these entrepreneurs to document their creative process, discuss their business ideas and the impact of a crazy moment in history on the creative industries. It has now expanded to include a broader church of entrepreneurs and startups both in and outside the academic space.
Episodes

Monday Mar 24, 2025
Monday Mar 24, 2025
Hello and welcome to the Penny podcast, the place for entrepreneurs to share their personal stories about their business craft.
I'm delighted to be joined by Pia Leichter, a creative entrepreneur from New York (and self-described recovering nomad) who is now based in Copenhagen. We talk about her company, the Kollektiv Studio, and her recently published first book 'Welcome to the Creative Club: Make Your Life Your Biggest Art Project' which has become a best-seller.
Pia really is the creatives' creative - not only is she helping people bring their visions and ventures into the world and create impact but she has put her all into the book. This creative companion features poetry and personal stories, as well as exercises, case studies and hard data.
Listen in to hear how she has shaped her experiences as a creative into a compelling offering and how she keeps both ground and inspired.
Pia's website:
Pia's book:
Welcome to the Creative Club: Make your life your biggest art project
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